Founded in September 2021 by Shannon-Lee Van Schoor, St Helena Traders was born from a simple but powerful belief: everyone deserves to live beautifully, no matter their financial circumstances. Inspired by her dream of visiting the remote island of Saint Helena, Shannon is dedicated to helping everyday South Africans achieve what once felt out of reach — like owning a new couch, custom cabinets, or a freshly furnished home.

With a wide range of home improvement and custom furniture products — from built-in cabinets and sofas to headboards and mattresses — St Helena Traders bridges the gap between quality, affordability, and representation in the South African market.